A Facebook Lead Ad is a type of advertisement that helps businesses collect customer information, such as names, emails, and phone numbers, directly on Facebook or Instagram. It simplifies lead generation by keeping users on the platform without redirecting them to external websites.
When users click on a Lead Ad, a pre-filled form appears, which make it easy to share their information easily .
Open Facebook Ads Manager
Log in to Facebook Ads Manager and click “Create” to start a campaign.
Select Campaign Objective:
- Choose “Lead Generation” as your objective.
- Link the campaign to your Facebook page
4. Set Your Budget and Schedule
- Define your daily or lifetime budget.
- Specify the start and end dates of your campaign
Design the Ad
- Add compelling visuals and write a attractive headline and description.
- Include a clear Call-to-Action (CTA) like “Sign Up” or “Get Offer.”
Create the Lead Form:
- Customize your form by adding questions (e.g., name, email, phone).
- Use optional fields like multiple-choice questions or short answers for specific information.
- Add a privacy policy link and thank-you screen.
Review and Publish:
- Double-check all details and click “Publish.”
Why It’s Effective:
Experience: Users stay on Facebook to submit details.
Pre-Filled Forms: Reduces friction by using Facebook profile data.
Retargeting Opportunities: you can retarget collected leads for future campaigns.
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