In these days Car Traders have to depend heavily on Online Marketplaces like Auto Traders, Car Gurus etc and are unable to generate direct sales leads for their car sales.

Car Buying Journey

Even though vehicles are either purchased at dealerships or through an intermediary where additional costs are required, the purchase decisions occur online before that. As per stats, 95% of automobile buyers use the internet to gain information before buying any vehicle. The other 5% already know what they want and where they want it from. 6 out of 10, buyers when they begin their research, are unsure regarding different models and options available and turn to the internet for help.

Direct Leads Generation

For direct leads generation, a car trader needs to stand out among other car traders by better online presence and good customer reviews. A well SEO optimized website, comprehensive presence on Google My Business, and intelligent Ad spent on Google and Facebook can be very helpful for direct leads coming through Dealership website, Google searches and word of mouth.